THE OBITUARY

Hair is our passion. Extensions + Education is our craft.

Want Your Wefts to Last? It Starts at Home.

Want Your Wefts to Last? It Starts at Home.

You nailed the install. The blend is seamless. The rows are secure. But a few weeks later, your client texts you with the dreaded: “I think something’s wrong with the hair.” Let’s be honest —...
How Long Does Mourning Hair Really Last? Let’s Talk.

How Long Does Mourning Hair Really Last? Let’s Talk.

We get asked this all the time: “So… how long does Mourning Hair actually last?” And honestly?You might be surprised. When cared for properly, our wefts can last 12 to 18 months.Yes — really. Stylists...
Your Client’s Hair Isn’t Falling Out — Let’s Talk About Removal Shed

Your Client’s Hair Isn’t Falling Out — Let’s Talk About Removal Shed

You’re halfway through a removal. You snip. You loosen.You slide the extensions out. And then —You’ve got what looks like a small animal in your hands. Cue the internal freakout. “Did I just pull out...
The Truth About Curly Extensions: More Product Isn’t Better

The Truth About Curly Extensions: More Product Isn’t Better

Let’s debunk something real quick. When a client’s curly extensions start feeling dry, brittle, or crunchy, most stylists go straight into rescue mode: “Add more oil.”“Slather on a protein mask.”“Try a keratin treatment.” But here’s...
Color Not Sticking to Extensions? Here's Why It Might Be Happening We’ve all been there.

Color Not Sticking to Extensions? Here's Why It Might Be Happening We’ve all been there.

You’ve mixed the perfect formula, toned like a pro, rinsed with anticipation... and then stared at the extensions like: “Uhh. What is this?”“Why is this tone not sticking?”“Is Mercury in retrograde again?!” Coloring extensions can...
Before You Lighten, Color, or Perm Extensions — READ THIS

Before You Lighten, Color, or Perm Extensions — READ THIS

We get it — you’re a creative. You’ve got a vision. You want to push the boundaries with your installs, and we love that for you. But before you dive headfirst into a new formula...
Why Your Extensions Might Feel Brittle — and How to Fix It

Why Your Extensions Might Feel Brittle — and How to Fix It

If you’ve ever run your fingers through a client’s extensions and thought, “Why does this feel like straw?” — you’re not alone. But here’s the thing: It’s probably not the hair. Even with the best...
Silicones + Extensions: What Stylists Actually Need to Know

Silicones + Extensions: What Stylists Actually Need to Know

There’s a lot of noise out there about silicones. Some stylists swear them off entirely. Clients ask if their products are “silicone-free.” And extension installs sometimes get blamed when the hair starts feeling dry or...